Startups
Atlas Fitness — launch campaign
A concept launch campaign: landing page, Meta ad creative set, and the tracking needed to tell which of the two audiences was actually worth the budget.
Concept project. Self-initiated work created to demonstrate capability — not a commissioned client engagement.
More work
E-commerce
Harbour & Co — brand and storefront
A concept identity and online store for a coastal homeware brand: logo, packaging system, and a storefront built…
Restaurants & cafés
Verdant Kitchen — local search rebuild
A concept project showing how a single-location restaurant should be structured for local search: menu markup, opening hours…
Professional services
Northpoint Legal — practice website
A concept site for a small legal practice: clear service pages, plain-language explanations, and an enquiry form that…